GTM Lab

Scientific Evaluation of Your Go-To-Market Fit

Data-driven probabilistic modeling to forecast your sales channel profitability and GTM feasibility — so you invest with confidence.

How We Evaluate GTM Fit

GTM Lab applies probability theory to model your sales funnel as a series of conversion probabilities and associated costs across various sales channels. By simulating profitability and feasibility, we provide a clear forecast of your strategy's potential before you invest heavily in launching or scaling.

Using Markov theory, we quantify the chances of success and profitability, giving you clear, actionable insights on which channels to prioritize and where risks lie.

Why Choose Scientific GTM Evaluation?

Move beyond guesswork to confident decisions

Optimize budget by focusing on profitable channels

Avoid costly missteps with data-backed forecasting

Understand the full GTM funnel from leads through sales conversions

The Process

1. Share lead conversion & sales cost data by channel
2. We model your GTM funnel using Markov probability theory
3. Receive a detailed feasibility report with metrics & recommendations
4. Make confident launch or scaling decisions

Resources

Educational snippets on key concepts in go-to-market strategy.

Understanding Sales Funnels
A sales funnel visualizes the journey from prospect to customer. Understanding each stage helps identify where potential customers drop off, allowing you to optimize your strategy for higher conversions.
Cost Evaluation Across Channels
Not all sales channels are created equal. We analyze the Customer Acquisition Cost (CAC) for each channel to determine which ones provide the best return on investment, ensuring your marketing budget is spent effectively.
How Our Approach Works
By applying Markov probability theory, we move beyond simple funnel metrics. We model the complex interactions between channels and stages, giving you a dynamic and predictive view of your GTM performance.

Frequently Asked Questions

Find answers to common questions about our scientific GTM evaluation process.